AMSOIL Introduces Attractively Priced OE Synthetic Motor Oil in Three Viscosities

AMSOIL Introduces Attractively Priced OE Synthetic Motor Oil in Three Viscosities

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

AMSOIL announces a new line of attractively priced synthetic oils available in three different viscosities. OE Synthetic Motor Oils provide excellent protection and performance throughout the entire length of original equipment manufacturers’ recommended drain intervals.

AMSOIL OE Synthetic Motor Oils, fortified with friction modifiers, are designed to provide better fuel economy compared to conventional motor oils and reduce friction-related energy loss. It promotes proper operation of catalytic converters for optimum service life and low exhaust emissions. It is fortified with high levels of detergent and dispersant additives to resist sludge and carbon deposits, promoting clean operation for longer lasting engines.

For more information, visit us at: http://www.vaughninc.com/?siteid=amsoilofwisconsin.blogspot.com

An increasing number of vehicle manufacturers are recommending drain intervals beyond the traditional 3,000 miles with some recommending up to 12,000 miles with electronic oil monitoring systems. AMSOIL OE Synthetic Motor Oils resist chemical breakdown for maximum wear protection(and peace of mind) well beyond the traditional 3,000 mile oil change interval.

OE Synthetic Motor Oils are a cost-effective alternative to conventional motor oils while furnishing vehicles with the same high and low temperature protection, increased fuel economy and better wear control as other leading AMSOIL synthetic motor oils.

AMSOIL OE Synthetic Motor Oils are available in SAE 5W-20, 5W-30 and 10W-30 viscosities in quarts, 30- and 55-gallon drums and 275 gallon totes. The new competitively priced motor oil is rated API SN, ILSAC GF-5, with the SAE 5W-30 viscosity recommended for the new GM dexos1 specification.

Recommended for use in all types of gasoline-fueled engines.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact Vaughn Enterprises toll-free at 1-800-581-LUBE (5823), or visit us at: http://www.vaughninc.com/

AMSOIL Introduces European Car Formula 5W-30 Synthetic Motor Oil

AMSOIL Introduces European Car Formula 5W-30 Synthetic Motor Oil

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

New AMSOIL European Car Formula 5W-30 Synthetic Motor Oil is specially formulated for the lubrication needs of modern European gasoline and diesel cars and light trucks. AMSOIL European Car Formula provides outstanding performance and protection for high-performance vehicles made by Volkswagen, Audi, Mercedes-Benz, BMW, Porsche and more. It is formulated to stay in grade throughout the extended drain intervals recommended by European automakers, and is designed for the unique demands of turbocharged vehicles.

Engineered with a select additive package and shear stable synthetic base oils, AMSOIL European Car Formula meets strict ACEA and VW HT/HS requirements. Its low sulfated ash, phosphorus and sulfur (SAPS) formulation promotes optimum emissions system performance and life, resulting in reduced maintenance costs. Friction modifiers and the lighter 5W-30 viscosity reduce friction for increased energy through-put to maximize fuel economy. It provides excellent deposit control and outstanding wear protection for gasoline- and diesel-fueled engines.

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AMSOIL European Car Formula 5W-30 is thermally stable to keep oil passages clean and promote fluid circulation so turbo bearings stay cool and lubricated. It provides enhanced turbocharger protection in all temperature extremes, while its thermal stability withstands high-temperature/high-RPM breakdown. Its low pour point protects turbochargers against oil starvation and ensures rapid oil pressure in sub-zero conditions. Recommended for European gasoline or diesel vehicles requiring any of the following performance specifications:

VW 504.00/507.00
ACEA A3/B3, A3/B4
Mercedes-Benz 229.51
BMW LL-04
Porsche C30

Suitable motor oil for some of these specifications is not always easy to find.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact Vaughn Enterprises toll-free at 1-800-581-LUBE (5823), or visit us at: http://www.vaughninc.com/

Harley Davidson Shifts Gears on Synthetic Motorcycle oil

Harley Davidson Shifts Gears on Synthetic Motorcycle oil

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

The recent introduction of Screaming' Eagle Synthetic Lubricant by Harley Davidson indicates the Motor Company has finally recognized the benefits of running synthetic motorcycle oil in their air-cooled engines.

After years of advising dealers and customers to avoid using synthetic engine oil in their bikes, it’s natural to wonder why the company is suddenly marketing one.

For the past 20 years, Harley Davidson has claimed its petroleum-based Genuine H-D Oil is best for the "unique requirements of Harley Davidson air-cooled V-twin engines." However, laboratory testing has consistently revealed that Genuine H-D Oil does not provide the best protection possible for Harley Davidson engines. In fact, industry standard Four-Ball Wear Tests show Harley
Davidson 20W-50 Motorcycle Oil leaves a wear scar in the test bearing that is over 50 percent larger than that by AMSOIL Synthetic 20W-50 Motorcycle Oil proving AMSOIL is superior.

Harley Davidson/AMSOIL Oil Chart One of the major benefits of running a synthetic motorcycle oil is its resistance to oxidation and thermal degradation, which inhibit the formation of sludge and deposits that contribute to increased wear. In the past, Harley Davidson has defended use of its Genuine HD oil by arguing that oil breakdown in extreme heat is a non-issue because extreme heat conditions are not normally faced by motorcycle engines, while the superior cold-temperature benefits of synthetics also don’t apply to Harleys.

The fact is Harley Davidson motorcycles are subjected to very high temperatures because they are air-cooled. Harley Davidson engines get especially hot while idling in traffic, commonly reaching temperatures up to 240 degrees Fahrenheit. Heat is your enemy and as the heat increases so does the oxidation with petroleum Harley Oil. Along with the fact that the viscosity of petroleum oil drops as the heat goes up, adversely affecting the lubricating qualities of the oil and increasing wear. AMSOIL maintains it's viscosity over a much wider temperature range improving the lubrication and keeping the engine cooler.

The water, soot and acid byproducts of combustion also contribute to deposit formation. Harley Davidson has stressed the importance of regular oil changes in order to remove these contaminants. Of course, promoting regular oil changes is also a good way to promote using petroleum-based Genuine H-D oil.

High quality synthetic engine oil formulated with high-performance additives effectively withstand such contaminants, allowing motorcyclists to safely extend drain intervals.

In support of their about-face and the introduction of a synthetic engine oil, Harley maintains that the Motor Company has never supported the use of synthetic products in our vehicles because there has never been any test validations completed on the numerous formulations in HD/Buell motorcycles. This product has been exclusively designed for Harley Davidson and is the only synthetic product TESTED and CERTIFIED by Harley Davidson engineering for use in HD/Buell motorcycles.

Although this is necessary marketing hype, Harley Davidson V-twin air-cooled engines are not unique in their lubrication requirements and do not require a special Harley-only fluid. There is nothing about Screaming' Eagle Synthetic Motorcycle oil that sets it apart from, or makes it better than, many other synthetic motorcycle oil formulations, except that Harley Davidson is marketing it and directly profiting from the sales.

According to Harley Davidson, one of the unique benefits offered by Screaming' Eagle Synthetic Motorcycle oil is its versatility. For the first time the company is recommending an oil that can be used in the engines, primary chain cases and transmissions of most Harley Davidson motorcycles, including Evolution XL, Evolution 1340, Twin Cam 88 and 88B, Revolution and Buell models. This feature, however, is not unique. AMSOIL 20W-50 Synthetic Motorcycle oil may also be used in the engines, primary chain cases and transmissions of these applications, providing superior lubricating protection in each component.


How does Screaming' Eagle Synthetic Motorcycle oil measure up to AMSOIL in wear protection? Four-Ball

Wear Test results indicate that AMSOIL Synthetic Motorcycle oil still provides the best protection possible for motorcycles. In fact, Screaming' Eagle Synthetic Motorcycle oil leaves a wear scar nearly 80 percent larger than AMSOIL 20W-50 Synthetic Motorcycle oil.

Not only does AMSOIL Synthetic Motorcycle oil offer greater wear protection than Screaming' Eagle Synthetic Motorcycle oil, it also delivers greater value. Suggested retail price of Screaming' Eagle is nearly $2 a quart higher than AMSOIL 20W-50 Motorcycle oil. And because AMSOIL Synthetic Motorcycle oil may be used for extended drain intervals of up to twice the manufacturer’s suggested interval, while Screaming' Eagle is recommended for standard drain intervals, AMSOIL customers realize additional savings. Harley Davidson claims Screaming' Eagle Synthetic Motorcycle oil has been "exclusively designed" for use in their motorcycles, pointing to extensive bench testing and over 230,000 miles of durability testing to back it up.

AMSOIL. has 30 years of experience providing superior lubricating protection for all brands of motorcycles, and AMSOIL Synthetic Motorcycle Oil have been tested in millions of over-the-road miles.

Testimonials from countless motorcyclists further demonstrate the superiority of AMSOIL Synthetic Motorcycle Oil.

Formulated with top-of-the-line synthetic base stocks and high-temperature deposit control additives, AMSOIL Synthetic Motorcycle Oil provide superior protection and performance for motorcycles in all operating conditions.

AMSOIL Motorcycle Oil effectively withstand oxidation and thermal degradation, keep wear to an absolute minimum, hold contaminants in suspension and keep engines running cool and clean.

AMSOIL Synthetic Motorcycle Oil

•Reduces operating temperatures
•Keeps engines clean and deposit-free
•Provides maximum protection against wear
•Formulated without friction modifiers for smooth performance
•Saves money with extended drain intervals of up to
•two times the manufacturers’ drain interval recommendations

For more information, visit us at: http://www.vaughninc.com

A Deeper Look At Motor Oil Consumption

A Deeper Look At Motor Oil Consumption

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, April 2010

Have you ever met people who have simplistic answers to complex questions and never want to take time to think a little more deeply about the subject? To be honest with you, I think we all fit that description from time to time. Many issues are so complicated that we just don’t have the time to really study them in depth. So we opt out for the simple answer. For example, let’s talk about motor oil consumption.

Ever had a car where you had to top off your oil now and then? Who hasn’t? In my case, I always assumed that this was due to the oil’s volatility. That is, when the engine was hot, the oil’s lighter molecules would vaporize.

I once attended two days of training at a quick lube (part of a major oil company chain) wherein they showed how their conventional oil lost up to 30 percent and their synthetic only 12 percent in a volatility test. It sank home the message I’d already adopted, that synthetics were more resistant to oil loss than conventional oils. While this may be true to a large extent it is not the end of the discussion.

I saw a Technical Service Bulletin called The Reasons for Motor Oil Consumption, and seven pages later I could no longer stand on my simple one sentence answer to the problem. The problem of abnormal oil usage is far more complicated and, in fact, most of the causes are mechanical, not lubricant related at all.

Here are just the first of 40 explanations for oil consumption: External Oil Leaks.
“Some of the many points where external oil leaks may occur include, oil lines, crankcase drain plug, oil pan gasket, valve cover gaskets, oil pump gasket, fuel pump gasket, timing case cover and camshaft bearing seal. No possible source of leakage should be neglected because even a very small leak can cause extremely high oil consumption. For example, it has been estimated that a leak of one drop of oil every 20 feet is approximately equal to a loss of one quart of oil every 100 miles. One way to check for external leaks is to road test the vehicle with a large piece of light-colored cloth tied under the engine. Oil on the cloth will indicate a leak which should be traced to its source.”

But the list goes on. The problem may be front or rear main bearing seals, worn or damaged main bearings, worn or damaged connecting rod bearings, worn or damaged camshaft bearings, worn crankshaft journals, distorted cylinders, honing abrasive, worn ring grooves, cracked or broken ring lands, problems with the wrist pins, clogged oil passages, or even unequal tightening of various bolts.

Item 20 on the list had to do with the radiator, and I initially thought this was just a bit much. Until I read the explanation. A defective cooling system can cause overheating of the engine which may result in the development of localized hot spots in some of the cylinders which can lead to scuffing and scoring of cylinders, pistons and rings resulting in high oil consumption.

And the list goes on. Dirty oil, too much oil in the crankcase, worn or broken piston rings, improper valve timing, incorrect oil pressure, piston slap, internal gasket intake breach, spark knock, aftermarket performance chips and modifications, lugging engines, inappropriate operation of overdrive, leaking turbocharger seals, restricted air intakes and fuel dilution can all contribute in various ways to oil consumption.

In short, few things are as simple as they might initially appear. When all is said and done, however, even though there may be multiple reasons for oil loss, in a mechanically sound engine it boils down to one: the volatility issue. In this, synthetic motor oils make a difference. For this reason, if your customers’ vehicles are mechanically sound they should be using synthetics to reduce their oil consumption. Benefits include reduced oil usage, reduced emissions and improved fuel economy.

Here’s another simple answer that is more complicated than it looks, the cost of synthetics. People who say synthetic motor oils are too expensive have often never gone into depth analyzing the real life cycle costs of a premium synthetic motor oil versus conventional petroleum. The initial cost appears quite a bit higher, but the life cycle cost is the true measure. The annual cost of a premium extended drain synthetic is comparable to or even less than conventional oils these days, and the benefits too numerous for this short summation. When your customer is driving a vehicle with a mechanically sound engine, I always recommend a synthetic solution.

For more information, visit us at: http://www.vaughninc.com

Experts Predict Continued Growth For Synthetics

Experts Predict Continued Growth For Synthetics

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, June 2010

For the past few years we’ve read how the lubricants market has been “flat.” Pundits have noted that though not going away any time soon, oil is certainly not a stellar growth sector in the economy. And yet, if you look back at the historical record there has been a segment of the lube industry which has been quietly growing for a long time. We’re speaking of the synthetic lubricants sector, and a new report by the Freedonia Group indicates that U.S. demand for synthetic motor oil is expected to rise more than 7 percent a year over the next three years. These robust numbers might be worth paying attention to.

An April 7 article by George Gill in his Lube Report* from Lubes ‘N Greases highlights the details of Freedonia’s research findings. The opening salvo is a brief summary of the numbers. He follows with this:

“Engine oils and hydraulic and transmission fluids will experience the fastest gains as synthetics finally begin to penetrate the conservative medium and heavy duty truck market,” Cleveland-based Freedonia suggests, “and as increasing new vehicle lubricant performance requirements and growing consumer acceptance further expand synthetics’ share of the light vehicle market.”

Driving Forces
Ned Zimmerman cites four primary drivers for the growth in synthetic lube sales. First, the major brands have stepped up their marketing efforts in this direction. A lot more money is now being spent to make motorists aware of these new lube technologies.

Second, the trend toward OEMs using synthetics in many makes and models will drive demand. GM and others recognize the role synthetics play in helping vehicles attain increasingly stringent Corporate Average Fuel Economy (CAFE) requirements. This, too, is helping consumers become more aware of the benefits of synthetics.

Third, Zimmerman noted that while awareness is already strong in the do-it-yourself market, near-term economic pressures will likely drive many others to evaluate and choose synthetics in an effort to reduce maintenance costs.

Fourth, the consumers who make up the bulk of the do-it-for-me market are the kind of people more susceptible to mass marketing. (See point one.)

In short, we’re seeing a convergence of driving forces that will result in the continued growth and mainstreaming of synthetic motor oils and drivetrain fluids. Is this a good thing? Absolutely.

The Trend Is Your Friend
Wall Street has plenty of pithy maxims for investors that sum up pearls of wisdom learned from the school of hard knocks. For example, when you miss a good investment opportunity, there’s consolation in knowing “another bus will be along in fifteen minutes.” With regard to buying stocks Peter Lynch said, “Spend at least as much time researching a stock as you would choosing a refrigerator.” And this Sioux proverb is also a good admonition: “When you realize that you are riding a dead horse the best strategy is to dismount.”

So, the saying that immediately jumps into my mind when I read the Freedonia report is this: “The trend is your friend.”

In sailing, there’s nothing like the feeling of the wind at your back and clear horizons ahead, the sail taut, catching the wind. The wind at your back makes everything easier. Catch the wind. The trend is your friend.

I recently picked up a hitchhiker on a rural highway. He’d been walking near fifteen miles when I came along. Heavy laden with a rather hefty set of baggage, he said he hadn’t minded most of it until this last portion where he came up a rise and was now walking into a headwind. It had been a beautiful day, but it’s tough to walk into the wind. And we all know what happens when you spit into the wind.

I’ve never been a surfer (other than body surfing in Puerto Rico) but I understand the principle. Surfers watch the incoming waves with an eye to the big ones that will give the biggest thrill. They paddle with the trend and position themselves to make a run. When it all comes together, the rush and roar of riding the wave gives an incomparable thrill. The trend is the surfer’s friend. Successful surfers go with the flow, not against it.

Summing Up
It’s a simple message that oil change professionals can profit from. The trend is toward more sophisticated technologies, and high tech lubricants will be increasingly required in the future, as well as desired. Promoting a properly priced premium synthetic solution is the primary way to benefit from this trend.

For more information, visit us at: http://www.vaughninc.com


*“U.S. Synlubes Outlook Promising”, George Gill, Lube Report from Lubes ‘N Greases, April 7, 2010

AMSOIL Engine and Transmission Flush - Renew your Engine!

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AMSOIL Engine and Transmission Flush Prepares Engines and Transmissions For New Oil

See Pricing Information or Place an OrderPackage sizes include:

16-oz. Bottle
16-oz. Bottles (case of 12)
5-gallon pail
55-gallon drum

AMSOIL Engine and Transmission Flush (FLSH) helps restore fuel economy, increase operating efficiency and reduce emissions in gasoline and diesel engines, and automatic transmissions. Its potent, detergent-based formula cleans sludge and deposit build-up, promoting lower operating temperatures and reduced oil consumption. AMSOIL Engine and Transmission Flush is safe on parts and can be easily disposed of with waste oil.

Restores Vehicles to Like-New
New engines and transmissions run more efficiently, but over time they gather harmful deposits that cause power and performance loss. Stop-and-go driving, prolonged idling, short trips that do not allow the engine to reach full operating temperature, towing, the ingestion of airborne dirt, fuel dilution, water condensation and oxidized oil all can promote sludge build-up in motor oil and transmission fluid. As it settles, sludge clogs narrow oil passages, restricting oil flow to vital parts, especially the upper valve train area.

In transmissions, deposits can form on clutch plates, causing hesitation and erratic shifting. Ultimately clutch glazing can set in, reducing the life of the transmission. Deposits in engines and transmissions can accelerate wear, causing power loss and increased fuel consumption.

• Cleans engines and transmissions for improved efficiency, fuel economy and lower emissions
• Prolongs equipment life
• Detergent-based formula more environmentally friendly
• Compatible with seals and gaskets
• One-treatment results
• Easily disposed of with waste oil

Installing new oil or transmission fluid into a dirty vehicle may not be enough to remove deposits and increase efficiency. The detergents and dispersants in some lubricants may not be able to handle leftover sludge and deposits, and the new lubricant soon becomes unfit for service, accelerating the formation of even more harmful deposits.

AMSOIL Engine and Transmission Flush Benefits
Unlike many flush products, AMSOIL Engine and Transmission Flush features a multi-use formulation that dissolves and disperses sludge, varnish and deposits in both engines and automatic transmissions. Due to its detergent-based formulation, used AMSOIL FLSH can be easily disposed of with waste oil, making it more user-friendly. Its advanced formula of light base oil technology, powerful detergents and dispersants provides safe cleaning action. AMSOIL FLSH is compatible with both petroleum and synthetic oils, preparing poorly maintained equipment for installation of new oil. It represents the first step toward restoring neglected equipment to top-notch performance. AMSOIL Engine and Transmission Flush provides the following benefits in only one treatment:

Gasoline and Diesel Engines

• Helps loosen sticky valves and rings, minimizing blow-by and reducing emissions
• Helps quiet lifter noise
• Promotes lower operating temperatures through sludge removal
• Easy disposal

Automatic Transmissions

• Cleans deposits in oil cooler and ports
• Helps unclog fluid passages
• Cleans deposits and varnish from clutch plates, helping improve efficiency
• Promotes smoother operation and transmission life through reduced shift delay

Applications
AMSOIL Engine and Transmission Flush is recommended for diesel and gasoline engines, and automatic transmissions. It is not recommended for CVT transmissions or differentials.

Directions for Use
Though it works in one treatment, AMSOIL Engine and Transmission Flush is safe enough to be used at every oil change. If using a flushing machine, follow the manufacturer’s recommendation. Otherwise, use the following guidelines:

Engine: Add 16 oz. bottle of AMSOIL Engine and Transmission Flush to engine oil fill port. Idle the engine for 10-15 minutes, then immediately drain the oil. Ensure enough time for the system to completely
drain. Remove and replace the engine oil filter. Refill engine with new engine oil in the viscosity grade recommended by the manufacturer.

Transmission: Engage emergency brake. Add 16 oz. bottle of AMSOIL Engine and Transmission Flush to transmission oil fill port. Idle for 10-15 minutes; shift through drive and reverse. Do NOT place vehicle under heavy load. Drain entire transmission and torque converter of fluid. FILTER MUST BE CHANGED prior to refilling with new transmission fluid.

NOTE: It is not recommended to flush transmissions that do not have a removable pan or access to the transmission filter.



(above) Automatic transmission clutch plates pre-cleanup. Varnish and glazing is heavy on some of the plates.


(above) Automatic transmission clutch plates after cleanup with AMSOIL Engine and Transmission Flush reveal lighter glazing and varnish.


(above) Cylinder head pre-cleanup. Note the sludge deposits on and around the valve springs and push rod openings.



(above) Cylinder head after cleanup with AMSOIL Engine and Transmission Flush. The valve springs and push rod openings are noticeably cleaner, with fewer sludge deposits. The manufacturer’s stamping is more easily seen.

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Amsoil Synthetic Oil Basics - Educational Resource with Rob Stenberg

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

The AMSOIL Information Series videos featuring Rob Stenberg provide an educational resource for lubrication-related topics and industry news. Make sure to check back with this page frequently, as new videos will be added regularly.



This second segment in the Information Series covers the differences between synthetic and conventional oils, what sets AMSOIL apart from the competition and the benefits of using AMSOIL synthetic oils. Posted March 22, 2010

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Amsoil's History of "Firsts!"

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A RICH HISTORY - AMSOIL, A COMPANY OF "FIRSTS!"

As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT J. AMATUZIO had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Recognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...

inspired by aerospace technology Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all.

He is firmly established among the giants who have shaped the industry. Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

Center: Albert J. Amatuzio Left: Alan Amatuzio Right: Dean Alexander AMSOIL Today Under the leadership of President Albert J. Amatuzio, along with Alan Amatuzio, Executive Vice President and COO, and Dean Alexander, Executive Vice President and General Manager, AMSOIL remains the leader in synthetic lubrication technology. •Albert J. Amatuzio President and CEO •Alan Amatuzio Executive Vice President and COO •Dean Alexander Executive Vice President and General Manager

AMSOIL has a documented history of innovation and leadership.

•First to develop an API-rated 100 percent synthetic motor oil.

•First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.

•First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.

•First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.

•First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.

•First to manufacture synthetic gear lube for automotive use.

•First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.

•First to manufacture a synthetic automatic transmission fluid for automotive use.

For more information, visit us at: http://www.vaughninc.com

AMSOIL Sandbox Arena - New Richmond, WI

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AMSOIL Sandbox Arena - New Richmond, WI

Inside the Facility

Our Tracks

At Sandbox Arena, riders will be able to enjoy themselves on two challenging tracks. The smaller of the two tracks is our mini track, designed for kids on small motorcycles and quads (65cc or smaller) and for people of all ages that are just learning to ride.

The large track is meant to challenge riders of all ages and skill levels. Professionally designed and built by Shane Schaefer, of Schaefer Tracks, this track will have lines for novices and experts alike!

Pits
One of the most asked for, and unique aspects of our track, was that we build large heated pits, and that’s exactly what we did! Our heated concrete pits will house around 300 motorcycles, and quads. Large bay style doors allow easy one way entrance and exit to the track to avoid too much congestion.

Lobby
The large lobby hosts some great distractions for those that need a break from riding or watching! Come on in and grab a bite to eat, something to drink or just play video games! For those that need a part, riding gear or just a souvenier head to our motocross store to stock up!

Bleachers
With three large sets of aluminum bleachers we have ample seating for the fans that don’t want to miss a series race, or the parents that just want to watch their son or daughter practice.

For more information, visit us at: http://www.vaughninc.com

Amsoil Synthetic Gear Lube Outperforms Valvoline Gear Lube

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AMSOIL Synthetic Gear Lube Outperforms Valvoline Gear Lube

Product Tested: 75W-90 Synthetic Gear Lube (FGR)

Overview

AMSOIL submitted its 75W-90 Synthetic Gear Lube (FGR) and Valvoline 75W-90 Gear Lube to an independent laboratory for quality comparison tests. The gear lubes were tested according to ASTM testing procedures in several critical performance areas, including oxidation resistance, viscosity retention and cold temperature fluidity. Oxidation resistance was measured using the L-60-1 Thermal Oxidation Stability Test, viscosity retention was measured using the KRL Shear Stability Test and cold temperature fluidity was measured using the Brookfield Viscosity Test. Additional load carrying, wear, extreme pressure and scoring protection tests were performed exclusively on AMSOIL 75W-90 Synthetic Gear Lube using the L-37 High Torque Axle Test and the L-42 High Speed Axle Test.

L-60-1 Thermal Oxidation Stability Test

-Test Conditions

The L-60-1 Thermal Oxidation Stability Test measures a lubricant's rate of deterioration under severe oxidation conditions. A measured sample of test lubricant is placed in a special gear case with two spur gears and a copper catalyst strip. The gears are driven at 1,725 rpm at 163°C for a 50-hour duration, while air is bubbled through the sample.

Viscosity increase, deposits not soluble in pentane or toluene, carbon varnish and sludge deposits are measured upon test completion. Test specifications are listed below.

L-60-1 Thermal Oxidation Stability Test Specifications

API GL-5
API MT-1/SAE J-2360/MIL-PRF-2105E/Mack GO-J
Mack GO-J+

Test Conditions 50 hours @ 163°C 50 hours @ 163°C 100 hours @ 163°C
% Viscosity Rise 100 Max 100 Max 100 Max
% Pentane Insolubles 3 Max 3 Max 3 Max
% Toluene Insolubles 2 Max 2 Max 2 Max
Carbon Varnish Rating Not Required 7.5 Min 7.5 Min
Sludge Rating Not Required 9.4 Min 9.4 Min

L-60-1 Thermal Oxidation Stability Test Results
AMSOIL Synthetic 75W-90
Valvoline 75W-90
Valvoline 75W-90

Test Conditions 100 hours @ 163°C 50 hours @ 163°C 100 hours @ 163°C
% Viscosity Rise 25.17 17.50 38.50
% Pentane Insolubles 0.20 0.87 1.17
% Toluene Insolubles 0.13 1.11 0.99
Carbon Varnish Rating 8.0 7.2 5.9
Sludge Rating 9.5 9.4 9.4

-Test Results

Because AMSOIL 75W-90 Synthetic Gear Lube is a premium lubricant designed for extended drain service, the test was allowed to continue for 100 straight hours, double the standard test length. The Valvoline 75W-90 was run at both the standard 50-hour test length and the double 100-hour test length. Test results indicate AMSOIL 75W-90 Synthetic Gear Lube outperformed Valvoline at both test lengths.

Even at double the standard test length, AMSOIL 75W-90 scored almost four times better than industry test specifications in the area of viscosity increase, while also greatly exceeding specifications in all areas of the test.

KRL Shear Stability Test

-Test Conditions

It is essential that high-quality gear lubes resist shear to ensure adequate oil film thickness and protection against friction and wear. The KRL Shear Stability Test is used to determine the mechanical shear stability of lubricants containing polymer. Mandatory under the SAE J-306 gear oil standard, the KRL Shear Stability Test makes use of a taper roller bearing in order to shear the test fluid and determine the permanent drop in viscosity caused by the mechanical stress under practical conditions. Under the specifications of SAE J- 306, the measured viscosity at 100°C (212°F) of an SAE 90 gear oil must exceed 13.5 cSt after 20 hours of testing.

-Test Results

AMSOIL 75W-90 Synthetic Gear Lube easily exceeded SAE J-306 specifications following the 20-hour test length and was allowed to continue for a total of 192 straight hours, almost 10 times longer than the standard test length. Even after this extended test, AMSOIL 75W-90 lost only 0.40 percent of its original viscosity, making it 99.6 percent shear stable.

Valvoline 75W-90 Gear Lube, on the other hand, failed the test during the initial 20-hour testing period, losing 14 percent of its original viscosity.

Bookfield Viscosity Test

-Test Conditions

The Brookfield Viscosity Test (ASTM 0-2983) is used to determine the internal fluid-friction of a lubricant during cold temperature operation. The lubricant sample is chilled in a -40°C (-40° F) air bath for 16 hours, and a Brookfield viscometer determines the torque required to shear the lubricant. The lower the cold temperature viscosity (measured in centipoise), the better the cold temperature protection. ASTM specifications dictate that 75W-90 gear oils measure less than 150,000 cP at test completion.

-Test Results

AMSOIL 75W-90 Synthetic Gear Lube easily passed the Brookfield Viscosity Test, measuring 88,000 cP at test completion, 42 percent less than test limits. The superior cold temperature properties of AMSOIL 75W-90 Synthetic Gear Lube ensure quicker oil flow, enhanced component protection and improved fuel efficiency.

Many conventional lubricants fail to pass the Brookfield Viscosity Test due to the paraffinic (wax) content in their base oils. Valvoline Gear Lube passed the test at 130,000 cP, only 13 percent lower than test limits.

1-37 High Torque Axle Test

-Test Conditions

The L-37 High Torque Axle Test is used to evaluate a gear lubricant's load-carrying, wear and extreme pressure characteristics in hypoid gears operating under both high-speed/low-torque and low-speed/high-torque conditions. A Dana Model 60 hypoid gear axle is used with either coated or uncoated drive gear and pinion to drive two dynamometers from an eight-cylinder, 5.7-liter gasoline engine. With the axle filled with the test lubricant, the high-speed/low-torque test is performed for 100 minutes, with the gears visually assessed afterwards. Next, the low-speed/high-torque test is run for 24 hours, followed by a thorough inspection of the gears. Performance relative to API GL-5 and MIL-PRF-2105E specifications is assessed based on tooth surface rippling, ridging, pitting and wear, deposits and discoloration.

-Test Results

Testing on AMSOIL 75W-90 Synthetic Gear Oil was conducted using uncoated gear and pinion. The AMSOIL lubricant passed on all counts and showed little to no rippling, ridging, pitting or deposits, indicating that AMSOIL 75W-90 provides superior protection and performance under extreme pressure conditions.

L-42 High Speed Axle Test

-Test Conditions

The L-42 High Speed Axle Test evaluates the antiscoring characteristics of a gear lubricant operating under high-speed and shock-loading conditions. A Spicer Model 44-1 hypoid gear axle is driven by a 5.7 liter, V8 gasoline engine with a four-speed truck transmission and two high-inertia dynamometers and hard accelerated to 100 mph. The axle is periodically shock-loaded through a dynamometer to simulate high shock-loading conditions. The axle is accelerated through the gears to 1,050 r/min and decelerated to 530 r/min. This cycle is repeated five times, followed by 10 shock loadings. In order to meet API GL-5 and MIL-PRF-2105E gear oil specifications, scoring must be equal to or better than gears tested with a reference oil.

-Test Results

AMSOIL 75W-90 Synthetic Gear Oil easily passed the L-42 High Speed Axle Test, receiving a significantly better rating than the reference oil and leaving little to no scoring on the ring and pinion.

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Sturgis Motorcycle Rally and Daytona Bike Week!

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The release of the AMSOIL A Study of Motorcycle Oils white paper shook up the motorcycle oil marketplace and showed motorcyclists why AMSOIL is The First in Synthetics. The quality of AMSOIL 10W-40 and 20W-50 Synthetic Motorcycle Oil has impressed so many motorcycle enthusiasts that word-of-mouth promotion has created an industry-wide buzz for AMSOIL. Adding to the excitement is the news that AMSOIL is now the Official Oil of the Sturgis Motorcycle Rally and Daytona Bike Week. The Sturgis and Daytona rallies are the biggest events for motorcyclists, with more than one million riders attending the two rallies. As the Official Oil of both the Sturgis Motorcycle Rally and Daytona Bike Week, AMSOIL is gearing up for an exciting summer.

Sturgis
AMSOIL has had a corporate presence at Sturgis since 2006. This year, as the rally’s Official Oil, AMSOIL will be very prominently displayed. “People are going to see AMSOIL; there’s no way you can miss us,” said Regional Sales Manager Rob Stenberg. Stop by the AMSOIL booth in downtown Sturgis for AMSOIL products, clothing and more. Check the official Sturgis Motorcycle Rally website (www.sturgismotorcyclerally.com) for more information.

Daytona
Popular with both Harley-style street bike riders and the metric crowd, the Daytona rally is similar in size and popularity to Sturgis, also boasting more than 500,000 attendees annually. AMSOIL will have a booth in the Daytona Bike Week Information Center, check the official Daytona Bike Week website (www.officialbikeweek.com) for more details.

Laconia
North America’s third largest motorcycle rally, Laconia is the oldest of its kind. The very first unofficial event was held in 1916 with 300-400 motorcyclists gathering annually at Weirs Beach. The event has steadily grown ever since. The 75th Anniversary brought upwards of 330,000 people during the ten-day event, with attendees steadily going up to over 400,000 in 2004. This trend seems to be going strong, with more people becoming aware of Laconia Bike Week and its steadfast reputation. For more information please visit the Laconia Bike Week website at www.laconiamcweek.com.

National Street Rod Association (NSRA)
AMSOIL Goes Hot Rodding: NSRA
In 2007 AMSOIL became an official product sponsor of the National Street Rod Association (NSRA). The NSRA is a loyal network of more than 55,000 classic car enthusiasts, The organization puts on 13 national events per year in various parts of the country with attendance well over 250,000 people. Spectators attend in order to see and hear many of the best constructed, most beautiful vintage automobiles around.

These NSRA events primarily draw together pre-1940’s cars, with the exception of two large events that are for cars 30 years old or older. These two events help capture the muscle car crowd to seed the future of hot rodding.

The NSRA offers high visibility in a niche market that many AMSOIL Dealers are already involved in. The national events begin in April and run through October.
Diesel Power Challenge

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2010 Popular Hot Rodding Engine Masters Challenge

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AMSOIL Announces Sponsorship of the 2010 Popular Hot Rodding Engine Masters Challenge

AMSOIL is proud to announce its partnership with Popular Hot Rodding Magazine for the 2010 Engine Masters Challenge. The world’s most well‐known engine building competition, the Engine Masters Challenge, selects the most prestigious engine builders from around the globe to participate in building
the most powerful engine.

As title sponsor, AMSOIL lubricants will contribute greatly to the success of
each engine. This will be especially beneficial during the pre-event testing and tuning where engine wear occurs most. AMSOIL participation ensures that all competitors who demand only the best in engine protection and power output are obliged.

The competition consists of a series of dyno test pulls in which average torque and horsepower performance rankings are configured to determine a winner in this challenge. Contingency payouts will be awarded to 1st‐6th place finishers, and AMSOIL products will also be awarded plus $5,000 in cash and
products from AMSOIL to the grand champion.

Slated for October 4‐8 at the University of Northwestern Ohio in Lima, OH, entries are still being accepted with Popular Hot Rodding Magazine until February 15. The competitors, who are chosen by the staff of Popular Hot Rodding magazine, begin their engine building program in mid‐February, and continue a course of component selection, building, and iterative testing up until the fall contest in October. Throughout that time, competitors will be consulting with various manufacturers, including AMSOIL, to develop their engine building programs.

The AMSOIL Engine Masters Challenge will be covered in detail in the February 2011 issue of Popular Hot Rodding, and many of the competing engines will be showcased in the months following the end of the competition.

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2010 AMSOIL Great American Circle Track Tour

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CIRCLE TRACK Magazine Announces
The 2010 AMSOIL Great American CIRCLE TRACK Tour

Tampa, FL – CIRCLE TRACK magazine, the #1 Source for Advanced Racing Technology, today announced the launch of the AMSOIL Great American CIRCLE TRACK Tour. The most popular and comprehensive technical magazine dedicated to Oval Track racers in the world is embarking on a four year adventure that will criss-cross the greatest racing regions of our country. We will travel to both local Saturday night race tracks and a selection of the most prestigious special events in the country such as the Dream at Tony Stewart’s Eldora Speedway. Our goal is to interact with racing teams, drivers and fans to promote grass roots racing, discuss current trends in racing technology and build sponsor awareness among the hard-core racing community.

The first year of the AMSOIL Great American CIRCLE TRACK Tour will take Senior Tech Editor, Bob Bolles, to 25 race tracks throughout the Southeastern United States during a four month period. Each stop will be pre-arranged with track owners & promoters ensuring the maximum possible exposure through advance announcements, local publicity and press releases. While at the track, Bob will meet with the racers to talk shop and discuss issues important to their racing and also to distribute sponsor information, literature & promo items. He will talk one on one with the top teams in all divisions racing at each track in a unique exchange that will be shared with our larger online audience through blogs and web exclusive articles at www.circletrack.com.

This interaction with the racers will be reported in more detail through a series of articles published in the pages of CIRCLE TRACK Magazine on a monthly basis. Feature stories will review the trip and discuss the technology of racing and how it varies throughout the regions we visit. During the entire Tour, Bob will share his experiences online with daily entries into a special trip blog where our friends can keep track of our progress. The tour promises to be the most innovative program in the history of short track racing.

Bob had the idea for a tour like this more than five years ago, but circumstances at the time prevented it from coming to fruition. When current Editor Rob Fisher heard about the idea he liked it and the pair worked to refine the concept for launch in 2010. When synthetic lubricant manufacturer AMSOIL joined the tour as title sponsor, it was off to the races…literally. Please join us as we venture where no magazine has ever ventured before, into the inner circle of oval track racing.

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toll-free 1-800-581-LUBE (5823)

AMSOIL Ea Oil Filters (EaO)

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AMSOIL Ea Oil Filters (EaO)

Made with premium-grade full synthetic media. Ea Oil Filters feature advanced full synthetic nanofiber technology, making them the highest efficiency filters that are available for the auto/light truck market. AMSOIL EaO Filters are guaranteed for 25,000 miles or one year, whichever comes first, when used in conjunction with AMSOIL synthetic motor oil in normal service. In severe service, change oil and filter at recommended severe service oil drain interval.

Absolute Efficiency
AMSOIL Ea Oil Filters (EaO) have the best efficiency rating in the automotive/light-truck market. EaO Filters provide a filtering efficiency in accordance with industry standard ISO 4548-12 of 98.7 percent at 15 microns, while competitive filters containing conventional cellulose media range from 40 to 80 percent efficiency.

Less Restriction
AMSOIL Ea Oil Filters have significantly lower restriction than conventional cellulose media filters. Their small synthetic nanofibers trap smaller particles and hold more contaminants, resulting in lower restriction. During cold temperature warm-up periods, an EaO lube filter allows the oil to easily flow through the filter compared to a typical cellulose filter. Lower restriction decreases engine wear.

More Capacity
A filter’s capacity refers to the amount of contaminants it can hold and still remain effective. AMSOIL EaO Filters have a greater capacity for small, wear-causing contaminants than competing filter lines do. In most applications, when used in conjunction with AMSOIL synthetic motor oils in normal service, EaO Filters are guaranteed to remain effective for up to 25,000 miles or one year, whichever comes first.

Superior Construction
AMSOIL Ea Oil Filters are made with premium-grade full synthetic media. The strictly controlled processing of this media ensures accurate filter construction, and is what allows Ea Oil Filters to deliver higher capacity and efficiency along with better durability.

Over the service life of a conventional cellulose filter, hot oil will degrade the resins that bind the media. The Ea Oil Filters’ full synthetic media technology is resin-free. It uses a wire screen backing that is pleated with the media for superior strength.

Ea Oil Filters are constructed with HNBR gaskets that are fully tested to extreme distances in numerous severe environments. The filters also feature fully tucked seams, a molded element seal, roll-formed threads and a long-lasting premium-grade silicone anti-drain valve.

Applications
AMSOIL Ea Oil Filters provide superior oil filtration for vehicles in the auto/light truck market.

Service Life
AMSOIL Ea Oil Filters are guaranteed for 25,000 miles or one year, whichever comes first, when used in conjunction with AMSOIL Synthetic Motor Oil. AMSOIL recommends changing the oil filter at the time of oil change.

If used in conjunction with AMSOIL Motor Oil that is being changed at intervals less than 25,000 miles, the EaO Filter should be changed at the same time. AMSOIL EaO Filters are not guaranteed for 25,000 miles when used with any oil other than AMSOIL Motor Oil and should be changed according to vehicle OEM recommendations.

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Amsoil - "The Great Oil Debate."

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The Great Oil Debate: AMSOIL
by Ed NewmanAMSOIL Marketing and Advertising ManagerAppeared in the February 2001 Issue of American Iron Magazine

This article was written in late 2000, before Harley-Davidson accepted the fact that synthetic oils were better for their bikes, and long before Harley came out with their own Screaming Eagle line. Since that time, AMSOIL has introduced two new premium motorcycle oil formulations with GL-1 ratings, as well as a line of Absolute Efficiency Motorcycle Oil Filters that no longer require changing in the middle of an extended drain interval. To download a detailed 28-page report on how AMSOIL motorcycle oils compare to the competition, click here (2MB PDF).

AMSOIL: Manufacturer of the first API rated synthetic motor oil offers experience and insights

INTRODUCTORY THOUGHTS...

The cover of the most recent Forbes ASAP exclaims in large red letters, "What Is True?" The magazine chooses a theme for each issue and in an age of information, misinformation and disinformation, it comes as no small surprise that people are confused about almost everything.
Contradictions and competing viewpoints abound. No question about it, it's not easy being a consumer sometimes.

Nowhere is this more of a problem than in the area of motorcycle lubrication. On the one hand bikers are told by equipment manufacturers that automobile oils are not capable of protecting their bikes. On the other hand, a synthetic motor oil company like AMSOIL has been providing motorcycles with superb performance and protection for nearly three decades. What's a motorcyclist to believe?

This spring Donny Petersen defended, even recommended, the use of synthetic motor oils. In November Harley-Davidson responded, taking Donny to task and challenging many of his assertions. A rebuttal by Chuck Goldmann (ExxonMobil) provided readers with an excellent overview of synthetic motor oils and their advantages over petroleum.

I'd like to commend American Iron for creating this opportunity for the exchange of ideas regarding the care and feeding of our machines, and to Donny's courage in putting his convictions down in black and white as a starting point. It's always easier to say nothing than to go on record and get fired at from every angle. The likelihood of getting shot is significantly reduced when you avoid the front lines.

This article is a response to all three of the abovementioned articles. AMSOIL synthetic motor oils were the first API rated synthetic motor oils in the world when introduced in 1972. With nearly three decades of experience, and documentation, AMSOIL can make a contribution to this "Great Oil Debate." Our tech services staff has been answering questions by concerned Harley riders for ages anyways. We might as well attempt to present publicly what we have been saying all along.

My premise is this: Everyone knows synthetic oil is better than refined petroleum. Why not use it?

SYNTHETICS OFFER SUPERIOR PERFORMANCE AND PROTECTION

The advantages of synthetic motor oils are well known and have been written about for decades. I have SAE (Society of Automotive Engineers, Inc.) papers in my files that repeatedly endorsed the various benefits of synthetics. Whether extended service life, improved fuel economy, increased power, reduced friction and wear, resistance to breakdown, better low and high temperature protection, you name it, the documentation is out there. The studies have been done.

All of this leads one to ask a couple fundamental questions. Is the Harley V-Twin engine different from all other engines in the world? Is there something so unique with a Harley engine that all of the lubrication rules that apply to all other four stroke engines must be thrown out the window?

Yes, theirs is air-cooled and can run hot. For this reason alone one would think it even more important to have a premium synthetic motor oil.
One of Donny's comments that bears repeating came near the conclusion of his April column. "The Motor Company didn't reinvent the air-cooled engine and, therefore, its engines don't require specially formulated, Harley-only fluids." This summary remark stands at the crux of the debate.

DUAL QUALIFIED OILS

There were two topics which the previous writers waded into with great detail which I would like to re-visit briefly here: dual qualified motor oils and additive chemistry.
Historically, one of the biggest problems AMSOIL has faced when selling motor oils to the motorcycle market has to do with this notion that automobile oils can't be used in motorcycles. Chuck Goldmann did an excellent job of explaining how some motor oils might not be suited for both applications, but that some motor oils most certainly are. (I won't fault him for mentioning that he personally uses a Mobil product. As you would expect, we use AMSOIL products, which Chuck knows are very good.)

There are actually two issues here. The first is that the motor oil be capable of meeting both passenger car and diesel performance requirements. The second issue has to do with the use of friction modifiers. The truth is that friction modifiers have never been a real performance issue. OEMs (bike manufacturers), however, created such a strong public perception against them that in 1998 AMSOIL re-formulated its two leading oils for the motorcycle market. Later, because of the continued misinformation that an automobile oil cannot be used as a motorcycle oil, AMSOIL took the last step of producing two grades of AMSOIL synthetic motorcycle oil.
Public perceptions and fears can drive consumer behavior, whether true or not. Last year's Millennial Day Meltdown fear resulted in tremendous sales of generators and packaged dried foods. The fear driving this debate revolves around the question of whether it is acceptable or safe to use anything but Factory oil.

CHEMISTRY CLASS

All of the articles presented chemistry lessons. I'm not sure how important many of these details are for riders, but it is fascinating for those of us who are so inclined.
Do we really need a chemistry degree in order to choose a motor oil? No. But it's good to remember that all motor oils are not created equal.

It is unlikely that any major motor oil company today is going to produce a really bad product. But is adequate what riders really want? If you are going to change it frequently, if you are going to be a kind, tame rider who never gets on the throttle, well, Harley-Davidson Oil is just fine, as most motorcycle oils probably are. But if you're the kind of rider who puts your machine through its paces, who makes modifications that bump your horsepower to the next level, if you're cranking it up and you want to know your engine has the protection it needs, or simply want the best, a premium synthetic motorcycle oil is the lubricant of choice.

Here's how I see it. Additive chemistries are just that: additives. They are chemicals that have been added to the base stock. These chemicals have various functions. But the final product can only be as good as the foundation you build on. Quite honestly, there would be no synthetic motor oil market if the only thing you needed to do to get premium performance from crude oil was put some chemicals in it. The fact is, petroleum has its limitations. All oils are not created equal.

A premium product does not end with the base stock. Additive selection makes a difference. Chuck Goldmann notes that not only is selection important, the process of assembling the motor oil is also important. In short, you want an experienced manufacturer who understands the interrelationship of the various components of the lubricants being produced. It is not simply a matter of putting ingredients together.

Harley-Davidson noted, correctly, that "you cannot distinguish between a good motor oil and a better motor oil by additive metals analysis alone." Remember, though, that this is not the same as saying additive metals don't make a difference. The truth is a manufacturer can skimp on certain chemicals to keep costs down and consumers will not notice anything, even though there are consequences. I would like to use an example from a different industry that readers may understand.

In the realm of house paint, not all paints are created equal. If you take a really cheap white paint, you may need three coats of paint to cover a medium colored surface. If you take a very high end professional paint, you can cover that surface with one coat. I once painted a black door white with a single coat of premium high quality paint. All of these paints look white inside the pail. But the high quality paint has a higher additive content. By increasing the amount of titanium white, an additive, you can get better coverage. This additive is expensive, however, and people often do not wish to pay the price, so paint manufacturers produce low end products to satisfy the consumer who wants to buy on price. Savvy consumers who value their time are willing to pay more to get the better, one-coat coverage.

When it comes to additives, AMSOIL spends more so that the oil exceeds, not simply meets, the demands of a long life lubricant. High TBN, and sufficient zinc and phosphorous, helps reduce engine corrosion and wear, increases oil service life and reduces maintenance costs.

REAL BENEFITS FOR RIDERS

What does all this mean for readers? There are two very real and noticeable benefits for bikers who use a premium synthetic motorcycle oil like AMSOIL. First, the engine runs cooler. Reduced friction results in cooler operating temps. If you are riding hard out on the desert or stuck in city traffic in L.A., you can definitely feel the heat from your hog. What can you do? You can't install air conditioning. You can use a premium synthetic and run perceptibly cooler.

The second benefit, extended drain intervals and longer service life, is appreciated by many AMSOIL users. Instead of having to change the oil midway through the season, you simply change the filter. The oil's additive package is beefy enough so that the oil is good to go for up to three times the equipment manufacturers recommendation or one year, whichever comes first. If you are uncomfortable with extended drains you can still change at normal intervals and needn't have fear if inconveniences cause you to go beyond your normal oil change interval.
Another, less noticeable but very real benefit of a beefy additive package in a synthetic is this: at the end of the year, bikers in northern tier states also appreciate knowing that the anticorrosive characteristics of a premium synthetic are better than their petrol counterparts. There is less likelihood of rust and pitting on parts inside the engine as it sits idle through the winter.

WARRANTY ISSUES

A major concern many riders have had pertains to the warranty issue. Harley Davidson has created the impression that if you are a rider who uses any oil besides Harley-Davidson oil, you will void your warranty. Many motorcycle shops believe this to be the case, although the writer of the November Harley-Davidson article indicates that "in a pinch Harley-Davidson recommends that a rider use one of the API C category oils as a substitute for Harley-Davidson 360." Nevertheless, the impression is out there that the warranty will be voided if you use another product, and since the bike has cost a good chunk of change, no one really wants to gamble with that much money on the table. Fortunately, there is a law called the Magnusson-Moss Act that says, in laymans terms, an OEM cannot require a consumer to use an OEM part or fluid in order to maintain warranty coverage unless that part or fluid is provided free of charge.

I can't speak for other oil companies, but I can say that AMSOIL warrants its oil against lubrication related failure. We have 28 years experience and wouldnt be in business today if engine failures were a problem. We have more experience with synthetics and extended drain intervals than anyone in the industry.

MARKETING

Don, in his April column, wrote: "There is nothing wrong with Harley oil, and it is a good fossil oil to run in your bike. It is just that modern marketing can be very skillful in making the consumer paranoid about using anything but the manufacturer's suggested oil. There are better oils out there. Period." Right on, Donny. I can't agree more.

It would appear that Harley-Davidson has not made it a goal to empower riders to make choices. They have made a marketing decision, forced reliance on Harley-Davidson. Is this what riders want? Do riders really want to be stuck with no options regarding motor oil selection? Do riders want to be forced to use inferior oil when they know other products can provide better protection, reduce heat, increase horsepower?

They say it is not a marketing issue, however, Harley-Davidson has chosen not to help their customers use other products. There are no factual reasons for this. Their oil does not offer the benefits of a synthetic, and it is clearly a marketing move.

A lot of riders change ignitions and make other modifications to run their Harleys at higher RPM, modifying their bikes to get more horsepower. This puts more stress on the engine, creates more heat. These modifications may also present warranty problems as well. Perhaps even a majority of riders modify their bikes to increase performance, and most really ought to be using a higher performance motor oil. It would appear that Harley-Davidson is not interested in helping these riders.

With more heat generated, oil breakdown does occur. The graph on oxidation performance in the December issue shows a shocking difference between HD 360 and Mobil 1 V Twin oil. This chart and many other tests for benchmarking performance prove emphatically the superior capabilities of synthetic motor oils. Why, then, has Harley-Davidson refused to promote the performance benefits synthetics offer? It might be that being affiliated with one oil supplier for so long has slowed Harley-Davidsons adoption of advancements in lubrication technology.

IN SUMMARY

Synthetic motor oils offer numerous performance advantages over conventional petroleum based products. For this reason, in nearly every other market from trucks to cars to heavy duty equipment to sport vehicles synthetics have been greeted with increasing enthusiasm. The technology is proven. The benefits are many. There seems to be no good reason why motorcycle owners should be discouraged from embracing this trend.

SIDEBARIn 1994 Lt. Col. Albert J. Amatuzio was inducted into the Lubricants World Hall of Fame for his pioneering work in the development of synthetic motor oil. During his 25 years as an award winning jet fighter pilot he had gained a solid appreciation for the extraordinary lubricants that protected the engines of the jets he flew. He recognized that only synthetic lubricants could stand up to the demanding operating conditions of jet engines and the severe temperature extremes they encountered.

In the mid-1960’s Al Amatuzio began his quest to develop a synthetic motor oil for cars, trucks, and other internal combustion engines. After an intense period of research and development he assembled a team of chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute service requirements.

The introduction of AMSOIL synthetic motor oil set new standards for motor oil quality. AMSOIL synthetic motor oil performed like no other before it, outperforming conventional petroleum motor oils on all counts. From the start it became apparent that this innovative product would play a role in engine performance and engine life.

AMSOIL products were initially sold through individual Dealers by word of mouth. In the 1980’s AMSOIL products became available at auto parts stores and other retail outlets that sell motor oils and lubricants. Today, AMSOIL products can be found in tens of thousands of locations across North America, as well as on the internet.

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