AMSOIL Reformulates XL Synthetic Oils with Extended Drain Boost

AMSOIL announces the reformulation of its Extended Life XL Synthetic Motor Oils, now available in four different viscosities with a bold new packaging design. The new XL oils contain Extended Drain Boost for longer service life in keeping with the lengthening oil change intervals of newer cars.

XL has been formulated to meet the more stringent ILSAC GF‐5 and API SN service categories and offers better engine protection for reduced maintenance costs in gasoline engines.

For more information, please visit: http://www.vaughninc.com

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AMSOIL XL Synthetic Motor Oils employ an extra treatment of alkaline additives added to premium synthetic base stocks to neutralize acids. The extra additive package effectively raises the total base number (TBN) and resists shear to provide superior performance throughout the entire drain interval of up to 10,000 miles or six months, whichever comes first.

Fuel efficient AMSOIL XL Synthetic Motor Oils provide better fuel economy compared to conventional motor oils. AMSOIL XL Synthetic Motor Oils are also friendly toward modern emission control systems and help maintain low emissions. Thermal breakdown effects including evaporation and viscosity loss are also significantly reduced, while providing excellent hot and cold engine protection.

AMSOIL XL Synthetic Motor Oils are available in SAE 5W‐20, 5W‐30, 10W‐30 and 10W‐40 viscosities in quarts, gallons, 30‐ and 55‐gallon drums and 275 gallon totes.
About the Company: AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor at, http://www.vaughninc.com/?siteid=amsoilofwisconsin.blogspot.com

AMSOIL Signs on as Official and Exclusive Oil

AURORA, Ill. (November 3, 2010)

Feld Motor Sports announced today that AMSOIL, based in Superior, Wis., signed a multi-year agreement to be the official and exclusive oil of Monster Energy Supercross, an FIM World Championship, that begins January 8, 2011 at Angel Stadium in Anaheim, Calif.

The three-year agreement marks the company’s first partnership with the Monster Energy Supercross championship. AMSOIL began sponsoring motorcycle racing in 1999 and their dedication to showcase their industry-leading synthetic lubricants to the legions of Monster Energy Supercross fans is the next step in their commitment to racing.

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

“The Monster Energy Supercross sponsorship helps solidify our presence in the motorcycle market,” said AMSOIL Race Program Manager Jeremy Meyer. “Supercross brings exceptional television coverage, competition and a dedicated fan base week-in and week-out. Their fans demand a high-quality product at the track and AMSOIL has an excellent opportunity to showcase almost 40 years of quality products.”
In addition to their on-site presence at the 2011 Monster Energy Supercross championship, AMSOIL will be featured on the CBS Sports and SPEED television package with more the 90 hours of programming.

“AMSOIL’s rich, 40-year heritage has provided the perfect springboard to their involvement in supercross racing for more than a decade,” said Todd Jendro, senior director of operations, Feld Motor Sports. “Throughout the years they have created a relationship with top supercross racer Kevin Windham, and their support to the world’s largest indoor, off-road motorcycling racing championship signifies their commitment to excellence. Feld Motor Sports is proud to welcome AMSOIL to our family of sponsors of Monster Energy Supercross”

For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.

About AMSOIL®
AMSOIL® manufactures premium synthetic lubricants for automotive, marine, power sports and recreational two-stroke and four-stroke applications... and for the vehicles that tow them, for longer equipment life, maximum power, and optimal all weather performance. Tested and proven for over 35 years and billions of miles of service. The original synthetic motor oil. For more information on AMSOIL, visit www.amsoil.com?siteid=vaughninc.com or www.amsoil.com/racing/supercross/index.aspx

About Feld Motor Sports
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

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AMSOIL Introduces Attractively Priced OE Synthetic Motor Oil in Three Viscosities

AMSOIL Introduces Attractively Priced OE Synthetic Motor Oil in Three Viscosities

For more information, visit us at: http://www.vaughninc.com/

View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

AMSOIL announces a new line of attractively priced synthetic oils available in three different viscosities. OE Synthetic Motor Oils provide excellent protection and performance throughout the entire length of original equipment manufacturers’ recommended drain intervals.

AMSOIL OE Synthetic Motor Oils, fortified with friction modifiers, are designed to provide better fuel economy compared to conventional motor oils and reduce friction-related energy loss. It promotes proper operation of catalytic converters for optimum service life and low exhaust emissions. It is fortified with high levels of detergent and dispersant additives to resist sludge and carbon deposits, promoting clean operation for longer lasting engines.

For more information, visit us at: http://www.vaughninc.com/?siteid=amsoilofwisconsin.blogspot.com

An increasing number of vehicle manufacturers are recommending drain intervals beyond the traditional 3,000 miles with some recommending up to 12,000 miles with electronic oil monitoring systems. AMSOIL OE Synthetic Motor Oils resist chemical breakdown for maximum wear protection(and peace of mind) well beyond the traditional 3,000 mile oil change interval.

OE Synthetic Motor Oils are a cost-effective alternative to conventional motor oils while furnishing vehicles with the same high and low temperature protection, increased fuel economy and better wear control as other leading AMSOIL synthetic motor oils.

AMSOIL OE Synthetic Motor Oils are available in SAE 5W-20, 5W-30 and 10W-30 viscosities in quarts, 30- and 55-gallon drums and 275 gallon totes. The new competitively priced motor oil is rated API SN, ILSAC GF-5, with the SAE 5W-30 viscosity recommended for the new GM dexos1 specification.

Recommended for use in all types of gasoline-fueled engines.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact Vaughn Enterprises toll-free at 1-800-581-LUBE (5823), or visit us at: http://www.vaughninc.com/

AMSOIL Introduces European Car Formula 5W-30 Synthetic Motor Oil

AMSOIL Introduces European Car Formula 5W-30 Synthetic Motor Oil

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

New AMSOIL European Car Formula 5W-30 Synthetic Motor Oil is specially formulated for the lubrication needs of modern European gasoline and diesel cars and light trucks. AMSOIL European Car Formula provides outstanding performance and protection for high-performance vehicles made by Volkswagen, Audi, Mercedes-Benz, BMW, Porsche and more. It is formulated to stay in grade throughout the extended drain intervals recommended by European automakers, and is designed for the unique demands of turbocharged vehicles.

Engineered with a select additive package and shear stable synthetic base oils, AMSOIL European Car Formula meets strict ACEA and VW HT/HS requirements. Its low sulfated ash, phosphorus and sulfur (SAPS) formulation promotes optimum emissions system performance and life, resulting in reduced maintenance costs. Friction modifiers and the lighter 5W-30 viscosity reduce friction for increased energy through-put to maximize fuel economy. It provides excellent deposit control and outstanding wear protection for gasoline- and diesel-fueled engines.

For more information, visit us at: http://www.vaughninc.com/?siteid=amsoilofwisconsin.blogspot.com

AMSOIL European Car Formula 5W-30 is thermally stable to keep oil passages clean and promote fluid circulation so turbo bearings stay cool and lubricated. It provides enhanced turbocharger protection in all temperature extremes, while its thermal stability withstands high-temperature/high-RPM breakdown. Its low pour point protects turbochargers against oil starvation and ensures rapid oil pressure in sub-zero conditions. Recommended for European gasoline or diesel vehicles requiring any of the following performance specifications:

VW 504.00/507.00
ACEA A3/B3, A3/B4
Mercedes-Benz 229.51
BMW LL-04
Porsche C30

Suitable motor oil for some of these specifications is not always easy to find.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic motor oils contact Vaughn Enterprises toll-free at 1-800-581-LUBE (5823), or visit us at: http://www.vaughninc.com/

Harley Davidson Shifts Gears on Synthetic Motorcycle oil

Harley Davidson Shifts Gears on Synthetic Motorcycle oil

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

The recent introduction of Screaming' Eagle Synthetic Lubricant by Harley Davidson indicates the Motor Company has finally recognized the benefits of running synthetic motorcycle oil in their air-cooled engines.

After years of advising dealers and customers to avoid using synthetic engine oil in their bikes, it’s natural to wonder why the company is suddenly marketing one.

For the past 20 years, Harley Davidson has claimed its petroleum-based Genuine H-D Oil is best for the "unique requirements of Harley Davidson air-cooled V-twin engines." However, laboratory testing has consistently revealed that Genuine H-D Oil does not provide the best protection possible for Harley Davidson engines. In fact, industry standard Four-Ball Wear Tests show Harley
Davidson 20W-50 Motorcycle Oil leaves a wear scar in the test bearing that is over 50 percent larger than that by AMSOIL Synthetic 20W-50 Motorcycle Oil proving AMSOIL is superior.

Harley Davidson/AMSOIL Oil Chart One of the major benefits of running a synthetic motorcycle oil is its resistance to oxidation and thermal degradation, which inhibit the formation of sludge and deposits that contribute to increased wear. In the past, Harley Davidson has defended use of its Genuine HD oil by arguing that oil breakdown in extreme heat is a non-issue because extreme heat conditions are not normally faced by motorcycle engines, while the superior cold-temperature benefits of synthetics also don’t apply to Harleys.

The fact is Harley Davidson motorcycles are subjected to very high temperatures because they are air-cooled. Harley Davidson engines get especially hot while idling in traffic, commonly reaching temperatures up to 240 degrees Fahrenheit. Heat is your enemy and as the heat increases so does the oxidation with petroleum Harley Oil. Along with the fact that the viscosity of petroleum oil drops as the heat goes up, adversely affecting the lubricating qualities of the oil and increasing wear. AMSOIL maintains it's viscosity over a much wider temperature range improving the lubrication and keeping the engine cooler.

The water, soot and acid byproducts of combustion also contribute to deposit formation. Harley Davidson has stressed the importance of regular oil changes in order to remove these contaminants. Of course, promoting regular oil changes is also a good way to promote using petroleum-based Genuine H-D oil.

High quality synthetic engine oil formulated with high-performance additives effectively withstand such contaminants, allowing motorcyclists to safely extend drain intervals.

In support of their about-face and the introduction of a synthetic engine oil, Harley maintains that the Motor Company has never supported the use of synthetic products in our vehicles because there has never been any test validations completed on the numerous formulations in HD/Buell motorcycles. This product has been exclusively designed for Harley Davidson and is the only synthetic product TESTED and CERTIFIED by Harley Davidson engineering for use in HD/Buell motorcycles.

Although this is necessary marketing hype, Harley Davidson V-twin air-cooled engines are not unique in their lubrication requirements and do not require a special Harley-only fluid. There is nothing about Screaming' Eagle Synthetic Motorcycle oil that sets it apart from, or makes it better than, many other synthetic motorcycle oil formulations, except that Harley Davidson is marketing it and directly profiting from the sales.

According to Harley Davidson, one of the unique benefits offered by Screaming' Eagle Synthetic Motorcycle oil is its versatility. For the first time the company is recommending an oil that can be used in the engines, primary chain cases and transmissions of most Harley Davidson motorcycles, including Evolution XL, Evolution 1340, Twin Cam 88 and 88B, Revolution and Buell models. This feature, however, is not unique. AMSOIL 20W-50 Synthetic Motorcycle oil may also be used in the engines, primary chain cases and transmissions of these applications, providing superior lubricating protection in each component.


How does Screaming' Eagle Synthetic Motorcycle oil measure up to AMSOIL in wear protection? Four-Ball

Wear Test results indicate that AMSOIL Synthetic Motorcycle oil still provides the best protection possible for motorcycles. In fact, Screaming' Eagle Synthetic Motorcycle oil leaves a wear scar nearly 80 percent larger than AMSOIL 20W-50 Synthetic Motorcycle oil.

Not only does AMSOIL Synthetic Motorcycle oil offer greater wear protection than Screaming' Eagle Synthetic Motorcycle oil, it also delivers greater value. Suggested retail price of Screaming' Eagle is nearly $2 a quart higher than AMSOIL 20W-50 Motorcycle oil. And because AMSOIL Synthetic Motorcycle oil may be used for extended drain intervals of up to twice the manufacturer’s suggested interval, while Screaming' Eagle is recommended for standard drain intervals, AMSOIL customers realize additional savings. Harley Davidson claims Screaming' Eagle Synthetic Motorcycle oil has been "exclusively designed" for use in their motorcycles, pointing to extensive bench testing and over 230,000 miles of durability testing to back it up.

AMSOIL. has 30 years of experience providing superior lubricating protection for all brands of motorcycles, and AMSOIL Synthetic Motorcycle Oil have been tested in millions of over-the-road miles.

Testimonials from countless motorcyclists further demonstrate the superiority of AMSOIL Synthetic Motorcycle Oil.

Formulated with top-of-the-line synthetic base stocks and high-temperature deposit control additives, AMSOIL Synthetic Motorcycle Oil provide superior protection and performance for motorcycles in all operating conditions.

AMSOIL Motorcycle Oil effectively withstand oxidation and thermal degradation, keep wear to an absolute minimum, hold contaminants in suspension and keep engines running cool and clean.

AMSOIL Synthetic Motorcycle Oil

•Reduces operating temperatures
•Keeps engines clean and deposit-free
•Provides maximum protection against wear
•Formulated without friction modifiers for smooth performance
•Saves money with extended drain intervals of up to
•two times the manufacturers’ drain interval recommendations

For more information, visit us at: http://www.vaughninc.com

A Deeper Look At Motor Oil Consumption

A Deeper Look At Motor Oil Consumption

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, April 2010

Have you ever met people who have simplistic answers to complex questions and never want to take time to think a little more deeply about the subject? To be honest with you, I think we all fit that description from time to time. Many issues are so complicated that we just don’t have the time to really study them in depth. So we opt out for the simple answer. For example, let’s talk about motor oil consumption.

Ever had a car where you had to top off your oil now and then? Who hasn’t? In my case, I always assumed that this was due to the oil’s volatility. That is, when the engine was hot, the oil’s lighter molecules would vaporize.

I once attended two days of training at a quick lube (part of a major oil company chain) wherein they showed how their conventional oil lost up to 30 percent and their synthetic only 12 percent in a volatility test. It sank home the message I’d already adopted, that synthetics were more resistant to oil loss than conventional oils. While this may be true to a large extent it is not the end of the discussion.

I saw a Technical Service Bulletin called The Reasons for Motor Oil Consumption, and seven pages later I could no longer stand on my simple one sentence answer to the problem. The problem of abnormal oil usage is far more complicated and, in fact, most of the causes are mechanical, not lubricant related at all.

Here are just the first of 40 explanations for oil consumption: External Oil Leaks.
“Some of the many points where external oil leaks may occur include, oil lines, crankcase drain plug, oil pan gasket, valve cover gaskets, oil pump gasket, fuel pump gasket, timing case cover and camshaft bearing seal. No possible source of leakage should be neglected because even a very small leak can cause extremely high oil consumption. For example, it has been estimated that a leak of one drop of oil every 20 feet is approximately equal to a loss of one quart of oil every 100 miles. One way to check for external leaks is to road test the vehicle with a large piece of light-colored cloth tied under the engine. Oil on the cloth will indicate a leak which should be traced to its source.”

But the list goes on. The problem may be front or rear main bearing seals, worn or damaged main bearings, worn or damaged connecting rod bearings, worn or damaged camshaft bearings, worn crankshaft journals, distorted cylinders, honing abrasive, worn ring grooves, cracked or broken ring lands, problems with the wrist pins, clogged oil passages, or even unequal tightening of various bolts.

Item 20 on the list had to do with the radiator, and I initially thought this was just a bit much. Until I read the explanation. A defective cooling system can cause overheating of the engine which may result in the development of localized hot spots in some of the cylinders which can lead to scuffing and scoring of cylinders, pistons and rings resulting in high oil consumption.

And the list goes on. Dirty oil, too much oil in the crankcase, worn or broken piston rings, improper valve timing, incorrect oil pressure, piston slap, internal gasket intake breach, spark knock, aftermarket performance chips and modifications, lugging engines, inappropriate operation of overdrive, leaking turbocharger seals, restricted air intakes and fuel dilution can all contribute in various ways to oil consumption.

In short, few things are as simple as they might initially appear. When all is said and done, however, even though there may be multiple reasons for oil loss, in a mechanically sound engine it boils down to one: the volatility issue. In this, synthetic motor oils make a difference. For this reason, if your customers’ vehicles are mechanically sound they should be using synthetics to reduce their oil consumption. Benefits include reduced oil usage, reduced emissions and improved fuel economy.

Here’s another simple answer that is more complicated than it looks, the cost of synthetics. People who say synthetic motor oils are too expensive have often never gone into depth analyzing the real life cycle costs of a premium synthetic motor oil versus conventional petroleum. The initial cost appears quite a bit higher, but the life cycle cost is the true measure. The annual cost of a premium extended drain synthetic is comparable to or even less than conventional oils these days, and the benefits too numerous for this short summation. When your customer is driving a vehicle with a mechanically sound engine, I always recommend a synthetic solution.

For more information, visit us at: http://www.vaughninc.com

Experts Predict Continued Growth For Synthetics

Experts Predict Continued Growth For Synthetics

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View AMSOIL in ACTION: http://www.youtube.com/watch?v=tfSFBwTX7Ew/?siteid=amsoilofwisconsin.blogspot.com

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, June 2010

For the past few years we’ve read how the lubricants market has been “flat.” Pundits have noted that though not going away any time soon, oil is certainly not a stellar growth sector in the economy. And yet, if you look back at the historical record there has been a segment of the lube industry which has been quietly growing for a long time. We’re speaking of the synthetic lubricants sector, and a new report by the Freedonia Group indicates that U.S. demand for synthetic motor oil is expected to rise more than 7 percent a year over the next three years. These robust numbers might be worth paying attention to.

An April 7 article by George Gill in his Lube Report* from Lubes ‘N Greases highlights the details of Freedonia’s research findings. The opening salvo is a brief summary of the numbers. He follows with this:

“Engine oils and hydraulic and transmission fluids will experience the fastest gains as synthetics finally begin to penetrate the conservative medium and heavy duty truck market,” Cleveland-based Freedonia suggests, “and as increasing new vehicle lubricant performance requirements and growing consumer acceptance further expand synthetics’ share of the light vehicle market.”

Driving Forces
Ned Zimmerman cites four primary drivers for the growth in synthetic lube sales. First, the major brands have stepped up their marketing efforts in this direction. A lot more money is now being spent to make motorists aware of these new lube technologies.

Second, the trend toward OEMs using synthetics in many makes and models will drive demand. GM and others recognize the role synthetics play in helping vehicles attain increasingly stringent Corporate Average Fuel Economy (CAFE) requirements. This, too, is helping consumers become more aware of the benefits of synthetics.

Third, Zimmerman noted that while awareness is already strong in the do-it-yourself market, near-term economic pressures will likely drive many others to evaluate and choose synthetics in an effort to reduce maintenance costs.

Fourth, the consumers who make up the bulk of the do-it-for-me market are the kind of people more susceptible to mass marketing. (See point one.)

In short, we’re seeing a convergence of driving forces that will result in the continued growth and mainstreaming of synthetic motor oils and drivetrain fluids. Is this a good thing? Absolutely.

The Trend Is Your Friend
Wall Street has plenty of pithy maxims for investors that sum up pearls of wisdom learned from the school of hard knocks. For example, when you miss a good investment opportunity, there’s consolation in knowing “another bus will be along in fifteen minutes.” With regard to buying stocks Peter Lynch said, “Spend at least as much time researching a stock as you would choosing a refrigerator.” And this Sioux proverb is also a good admonition: “When you realize that you are riding a dead horse the best strategy is to dismount.”

So, the saying that immediately jumps into my mind when I read the Freedonia report is this: “The trend is your friend.”

In sailing, there’s nothing like the feeling of the wind at your back and clear horizons ahead, the sail taut, catching the wind. The wind at your back makes everything easier. Catch the wind. The trend is your friend.

I recently picked up a hitchhiker on a rural highway. He’d been walking near fifteen miles when I came along. Heavy laden with a rather hefty set of baggage, he said he hadn’t minded most of it until this last portion where he came up a rise and was now walking into a headwind. It had been a beautiful day, but it’s tough to walk into the wind. And we all know what happens when you spit into the wind.

I’ve never been a surfer (other than body surfing in Puerto Rico) but I understand the principle. Surfers watch the incoming waves with an eye to the big ones that will give the biggest thrill. They paddle with the trend and position themselves to make a run. When it all comes together, the rush and roar of riding the wave gives an incomparable thrill. The trend is the surfer’s friend. Successful surfers go with the flow, not against it.

Summing Up
It’s a simple message that oil change professionals can profit from. The trend is toward more sophisticated technologies, and high tech lubricants will be increasingly required in the future, as well as desired. Promoting a properly priced premium synthetic solution is the primary way to benefit from this trend.

For more information, visit us at: http://www.vaughninc.com


*“U.S. Synlubes Outlook Promising”, George Gill, Lube Report from Lubes ‘N Greases, April 7, 2010